bc.game review raises forecast for remainder of 2021，Materials show camera sales up 34% over previous year's hard-hit sales cycle。Despite the good news，According to reports, bc.game review supplementary explanation，The camera market has reached saturation point。

As part of its first quarter financial results，bc.game review slightly raises its 2021 sales forecast，Because the income is much higher than last year，And sales “remain strong”。

According to CIPA data，Much of this increase is due to higher average selling prices per camera。Compared with the number of units sold in 2020，Growth is only 5%。This all coincides with a shift in bc.game review toward full-frame mirrorless systems instead of entry-level DSLRs。

bc.game review representation，Camera and lens sales exceeded plan。Due to the increase in average selling price and improvement in sales efficiency，Profit margin has improved significantly compared with last year，Even if the new coronavirus epidemic continues to affect the restrictions，Demand for cameras remains stable。

It’s impressive，These financial results fall under bc.game review’s new business structure，bc.game review transfers inkjet printers from imaging division to new printing business unit。The irony is，From bc.game review，The demand and sales of inkjet printers are also good，The company had difficulty meeting the demand for home printers during the epidemic。Convenient purchase，Low running costs，More opportunities and demand for low-energy home printers。

All of them，bc.game review tempers expectations。As pointed out by Inside Imaging，Almost everyone who wants a decent, high-quality digital camera ("who values ​​visual expression") already owns one。In addition，As the number of people interested in buying a new camera continues to decrease，The market will experience a "contraction"。

For imaging technology，As the size of the camera market approaches the number of users unique to visual expression，So bc.game review expected，The future camera market will be limited by moderate contraction。Due to the current sales of mainly new products exceeding the plan，bc.game review therefore raises its full-year forecast for sales and profits。

bc.game review thinks，Manufacturers like ourselves should build closer relationships with existing camera-owning customers，And focus on camera upgrades，Lens and accessories sales，To maintain profitability。

bc.game review’s open attitude towards the future of the camera market is refreshing，Especially since bc.game review pointed out why the imaging industry is experiencing "moderate shrinkage"，It seems that "smartphones" are not used as a scapegoat。Opposite，bc.game review seems focused on establishing new market segments for expansion。

bc.game review announces the development of three new RF lenses and the new EOS R3，EOS R3 will be equipped with a back-illuminated stacked CMOS sensor，This sensor enables high-speed signal processing and allows for many other functional improvements。EOS Continued investment in the R-series will further increase market share and increase sales of full-frame products，Although competition among major retailers will certainly become more intense，These retailers will fight for a limited number of paying customers。bc.game review is also actively trying products such as PowerShot New things like Zoom and Pick，In an attempt to open up new markets and expand the traditional imaging field。

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